{"id":89800,"date":"2021-01-26T17:35:34","date_gmt":"2021-01-26T16:35:34","guid":{"rendered":"https:\/\/www.hammereurope.com\/?p=89800"},"modified":"2021-03-09T12:26:03","modified_gmt":"2021-03-09T11:26:03","slug":"hammer-e-il-nuovo-brand","status":"publish","type":"post","link":"https:\/\/www.hammereurope.com\/it\/hammer-e-il-nuovo-brand\/","title":{"rendered":"Hammer e il nuovo brand"},"content":{"rendered":"<p>La storia di <strong>Hammer srl<\/strong> racconta <strong>40 anni<\/strong> di competenze in continua evoluzione che l\u2019hanno trasformata da impresa familiare in uno dei pi\u00f9 importanti attori globali del settore demolizione.<\/p>\n<p><strong>L\u2019anno dei cambiamenti<\/strong><\/p>\n<p>In questo 2020, l\u2019esigenza di sviluppare<strong> nuove prospettive di business <\/strong>si \u00e8 tradotto anche in una svolta estetica: la realizzazione un <strong>nuovo marchio <\/strong>che potesse identificare visivamente questo cambiamento su ogni prodotto.<\/p>\n<p><strong>La nuova identit\u00e0 grafica<\/strong><\/p>\n<p>Si \u00e8 individuato un logo geometrico capace di rappresentare la fisicit\u00e0, la materialit\u00e0 del prodotto con un design in equilibrio tra<strong> modernit\u00e0, semplicit\u00e0 e imponenza.<\/strong> Gli spigoli del pittogramma sono stati semplificati, ridotti di numero per consentire una <strong>migliore leggibilit\u00e0 e riconoscibilit\u00e0 del marchio<\/strong> aziendale.<\/p>\n<p>Inoltre l\u2019impiego dei nuovi segni grafici hanno ridefinito i confini di un brand proiettato sempre pi\u00f9 verso un <strong>futuro comunicativo<\/strong> in cui la riconoscibilit\u00e0 si manifesta come essenzialit\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La storia di Hammer srl racconta 40 anni di competenze in continua evoluzione che l\u2019hanno trasformata da impresa familiare in uno dei pi\u00f9 importanti attori globali del settore demolizione.<\/p>\n","protected":false},"author":4,"featured_media":89852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[119],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - 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