Hammer and the new brand

The story of Hammer srl is a story of 40 years of expertise, constantly evolving, which has turned a family business into one of the most important players in the demolition industry.

The year of change.

In 2020, the need to develop new business prospective has translated into an aesthetic turning point as well: the design of a new brand that would visibly highlight this change on every product.

The new graphic identity

We found a geometric logo capable of conveying the idea of physicality, of materiality of the product through a product where modernity, simplicity and grandeur are balanced. The edges of the pictogram have been simplified and reduced in number to allow for a better readability and recognition of the company’s brand.

Plus, the new graphic elements have redefined the borders of a brand that is projecting itself towards an evermore communicative future where being recognizable becomes vital.